R/FF

(W—01)Selected work

Paid media campaigns, built for live.

We design and run Meta campaigns (Facebook & Instagram Ads) for promoters and organizers who need to fill rooms. Diaspora targeting, fan-driven audiences, creative per segment, bid optimization down to the final sale window.

Client — Promoter — Paris

EA Productions

Paid media campaign — Paris concert

Mission

Meta paid media strategy (Facebook + Instagram Ads) to fill a Paris venue with an MA/MENA rap line-up, targeting the French and European diaspora.

Approach

Three-phase build: awareness on each line-up artist's fanbase, retargeting engaged profiles, then sales push on high-conversion windows. Visuals tailored per audience, creative A/B testing, lookalike audiences based on priority buyers.

Levers

Paid MediaMeta AdsMENA diaspora targeting

Event line-up

SmallXTchubiLounNajmShawAnys

Client — Promoter — MENA concert

212 Live off

Paid media campaign — Zina Daoudia concert

Mission

Meta paid media campaign to fill a Zina Daoudia concert, targeting a mainstream pop/chaâbi audience in Morocco and the diaspora.

Approach

Media plan tailored to an intergenerational audience. Creative anchored in modern chaâbi visual codes, precise geo-targeting on the highest fan-density zones, real-time bid optimization through the critical sales window.

Levers

Paid MediaMeta AdsWide MA audience

Event line-up

Zina Daoudia

(R—05)Contact

Got a project?
We're listening.

(01) Promoter

Fill a venue

Putting on a concert, festival or live event? We build and operate the paid media campaign that fills your room.

Talk about the event→

(02) Label

Boost a release

Push a release, structure a campaign, complete your team on a project: we align with your plan.

Talk about a project→

(03) Artist

Work with Riff

Indie or with your team — we become the extension you didn't have on marketing, PR and release.

Send my project→

(04) Brand & Press

Brand & Press

Brand partnership, sync, press request, accreditation. Tell us what you're looking for.

Reach out→