Agency journal.

Public launch with a clear manifesto: From the Rif to the world. Initial focus — event-driven paid media and release strategy for the MENA rap & urban scene.

We operated the Meta campaign for a concert organized by EA Productions in Paris (line-up: SmallX, Tchubi, Loun, Najm, Shaw, Anys).

Meta paid media plan for a Zina Daoudia concert produced by 212 Live off. Targeting mainstream MA and diaspora audiences.

Beyond event-driven paid media, Riff opens its offering to release campaigns and PR for labels and independent artists.