R/FF

(A—01)The agency

The agency that works with the people making the music.

Riff is a music services agency. We support independent artists and partner with labels and promoters on marketing, PR, release, booking and brand deals. Our playground: the MENA rap & urban scene, from Morocco to the rest of the world.

(A—02)Our pillars

  • (01)

    Long-term vision

    We don't chase the vibe of the week. We build campaigns that hold up — not a buzz that fades in three months.

  • (02)

    MENA → world reach

    Our edge: we know the Moroccan, Algerian and Egyptian scenes, and we have the FR / BE / NL contacts to export.

  • (03)

    Partnership

    We work with indie artists, labels and promoters. Riff is not a label — we're the agency that aligns with your project and completes your team, never in competition.

  • (04)

    Transparency

    Budgets, performance, contracts, numbers: you see everything, all the time. Clean reporting, no black box.

(A—03)Method

We take on few.
We deliver a lot.

We don't take on 30 projects at once. We pick a few and give them everything: strategy, network, budget, team.

Every project we work on — promoter's concert, label release, indie artist sprint — is treated as if it were the only one. Plans built upstream, custom campaigns, deals that match the identity.

If we don't reply right away, it's because we're already deep in with the ones we have. Come back later.