Music agency · Paid Media · PR · Release
From the Rif.
To the world.
We run the paid media that fills your venue and the strategy that lands your release. For promoters, labels and indie artists.
(R—02)Manifesto
A riff is the hook that sticks. A Rif is the root.
We come from Morocco. We grew up on the playlists of the most exciting scene of the moment: MENA. We've watched what fills a venue, what breaks a release, what separates an artist who lasts from one who fades.
Our craft: we run surgical paid media campaigns — mostly Meta — for promoters who need to fill rooms, and for labels and artists who want to land a release.
We work as a partner: with promoters, with labels, with independent artists. Never in competition with your team — we're the extension you didn't have yet.
— Paid Media · PR · Release · Management · Booking
Meta
Core lever
MENA → EU
Target audiences
Casa ↔ Paris
Studios
2026
New agency
Ils nous font confiance
(R—03)Services
The levers we operate.
- 01Marketing & Digital
We install your signature online. Social media that converts, content people talk about, growth that scales.
- 02PR & Press
We get you covered where it matters. FR, MENA and international press: features, premieres, interviews.
- 03Release & Distribution
From master to playlist. Surgical release strategy, DSP pitching, editorial placement.
- 04Artist Management
We manage the career so you can focus on the craft. Long-term vision, structure, decision-making.
- 05Booking & Live
We put you on stage. Shows, festivals, tours: smart routing and rising fees.
- 06Brand Partnerships & Sync
Your values, their budget. Brand deals aligned with your identity, sync for films/ads/series.
- 07Creative & Visual
Art direction, music videos, photoshoots, visual identity. If it can be seen, we've thought it through.
- 08Merch & E-com
Merch that actually sells. Drop culture, curated capsules, e-commerce that holds up.
(R—04)Selected work
Campaigns we've orchestrated.
(R—05)Contact
Got a project?
We're listening.
(01) Promoter
Fill a venue
Putting on a concert, festival or live event? We build and operate the paid media campaign that fills your room.
Talk about the event→(02) Label
Boost a release
Push a release, structure a campaign, complete your team on a project: we align with your plan.
Talk about a project→(03) Artist
Work with Riff
Indie or with your team — we become the extension you didn't have on marketing, PR and release.
Send my project→(04) Brand & Press
Brand & Press
Brand partnership, sync, press request, accreditation. Tell us what you're looking for.
Reach out→