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Najm / Shaw / ElGrandeToto / Anys

Promoter
EA Productions
City
Paris
Venue
La Bellevilloise
Date
17.05.2026
Sold out
Najm / Shaw / ElGrandeToto / Anys, La Bellevilloise, Paris

(01)The project

Paris concert with an MA/MENA rap line-up, driven by a Meta campaign (Facebook and Instagram Ads) targeting the Paris region and European diaspora.

Objective

Fill La Bellevilloise.

Line-up

  • Najm
  • Shaw
  • ElGrandeToto
  • Anys

(02)Riff's role

  • Paid Media
  • Meta Ads
  • MENA audience targeting

Only what Riff actually handled.

Related services

(03)The campaign

Three-phase campaign: awareness on each line-up artist's fanbase, retargeting of engaged profiles, then a sales push on high-conversion windows. Visuals tailored per audience, creative testing, lookalike audiences built on buyers.

  • Najm concert poster at La Bellevilloise, story format
  • Poster for Shaw, special guest at the Najm concert
  • Poster for Anys, special guest at the Najm concert

(04)Videos

  • Highlights4:5Najm
  • Highlights16:9ElGrandeToto
  • Highlights16:9ElGrandeToto
  • Highlights9:16Najm
  • Highlights16:9Shaw
  • Highlights16:9Anys

(05)Results

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Next project

SmallX / Loun

(R-05)Contact

What are you
building?

(01) Promoter

Fill a venue

Concert, festival or live event: we design and run the campaign that fills your room.

Discuss the event→

(02) Label

Carry a release

Single, EP or album: we build the campaign and extend your team on the project.

Discuss a project→

(03) Artist

Build the audience

Independent or supported: we handle marketing, press and release.

Present my project→

(04) Brand & Press

Work with Riff

Brand partnership, sync, press request, accreditation: tell us what you are looking for.

Get in touch→